Expertise & Strategic Value

• Subject Matter Expertise
  Gain access to specialists who understand offline media inside and out.

• Strategic Guidance
  Get support that goes beyond execution, helping shape smarter, integrated media plans.

• Local & National Knowledge
  Tap into placement opportunities and insights that digital teams might not be aware of.

• Campaign Diversity
  Strengthen your media mix with offline channels that reduce digital fatigue and expand reach.

Operational Flexibility

• Staffing Flexibility
  Scale your media capabilities up or down without committing to full-time hires.

• White-Label Support
  Offline planning and buying for your client under your brand, powered behind the scenes by Analog Lift.

• Scalability
  Increase capacity without overextending your internal team.

• Seamless Integration
  Add offline media without disrupting your current workflows or digital-first processes.

Efficiency & Speed

• Time Savings
  Free your team from the time-consuming work of offline media planning and buying.

• Faster Speed to Market
  Launch campaigns quickly without delays from recruiting or onboarding.

• Measurement & Reporting Alignment
  Get results that align with your digital metrics and KPIs for a unified view of performance.

Cost & Risk Management

• Cost Savings
  Reduce overhead by avoiding the cost of building in-house offline capabilities.

• Reduced Risk
  Avoid costly missteps by relying on experienced offline media professionals.

• Access to Established Vendor Relationships
  Benefit from our trusted vendor network and pre-negotiated rates for faster, smoother execution.

Offline media helps you reach audiences you may miss online and reinforces your digital message across more touchpoints. It adds credibility, improves brand recall, and can boost overall campaign performance. There’s a reason why all the FAANG brands use offline media.

Link: How to Combine Offline with Online Marketing | Entrepreneur

Link: Offline Marketing Tactics for the Digital World

Link: Offline Marketing: What Is It and Why Do You Need It? | Postal

Analog Lift offers a focused, flexible approach to offline media that fills the gap between hiring a freelancer and retaining a full-service agency.

Unlike a freelancer, we can scale the support, structure, and reliability of an established operation, with systems, vendor relationships, and proven processes that ensure nothing falls through the cracks.

Unlike a full-service media agency, we’re not trying to upsell you on services you don’t need. We specialize in offline media planning and buying. We’re built to plug in as a partner to your existing digital efforts without stepping on toes, infringing on your existing client relationships, or inflating your overhead. We offer agency-level expertise without the bureaucracy or bloated retainers.

We’re purpose-built for digital marketers and agencies who want to scale into offline media efficiently, intelligently, and without losing control of the campaign or client relationship.

Your main point of contact will initially be Analog Lift’s Founder and Principal, John Boyd.

John brings over 25 years of experience in media planning and buying across national, regional, and local campaigns. Before launching Analog Lift, he served as Media Director at several leading agencies, overseeing strategy and execution for major clients across a wide range of industries.

Once we have a clear understanding of your project’s scope and requirements, we’ll assign the day-to-day management to the most appropriate member of our trusted media network - ensuring you’re always working with someone who’s both qualified and well-matched to your specific needs.

We plan and buy a wide range of offline media tailored to your campaign goals, audience, and budget. This includes:

• Out-of-Home (OOH): Billboards, transit, street furniture, place-based media, and digital OOH

• Print: Newspapers, magazines, and specialty publications

• Broadcast: Television and radio across local, regional, and national markets

• Cinema: Pre-show advertising in theatres

• Direct Mail: Targeted mailers and neighbourhood drops

• Experiential & Guerrilla: On-the-ground activations and attention-grabbing placements

If you're exploring something unconventional, we’re happy to help assess feasibility and bring it to life.

Whether you’re targeting a single neighbourhood, multiple provinces, or a national audience, we can plan and buy offline media to match your goals. We scale campaigns based on your budget, target market, and the role offline media needs to play within your broader strategy.

We’ve managed everything from hyper-local test campaigns to large-scale national rollouts, and we tailor our approach to fit the scope and complexity of each project.

You can. There are several ways to measure the impact offline media will have for your marketing. The key is to plan ahead and determine specific, measurable KPIs.

For example, depending on your situation, you could conduct a geographic lift analysis, or look at local sales data, track promo code redemption, URL redirects, or even changes in organic / direct website traffic.