Analog Lift is a media planning and buying consultancy.

We help brands and agencies design and manage media plans that reflect how people really live – using digital and traditional channels together.

We’re fluent in digital, but not confined to it.

If you’ve got digital fully covered in-house, we’re happy to focus on everything around it.

Or, if you’d like to have one partner manage both traditional and digital, we can plan, buy, and manage the full mix.

Think of us as the middle path.

A freelancer can be great for execution, but may not bring the depth of strategy and experience you need. And if your needs increase, scaling up can be difficult and time-consuming.

Conversely, a big full-service agency can do a lot, but often comes with layers and layers of people and retainers and upsells you may not need.

We still look at things like CTR and CPM – but we treat them as diagnostics, not the headline.

We start by agreeing on the real outcomes that matter to you: leads, bookings, store visits, sales, average order value, sign-ups, etc. Then we design the media plan and measurement approach around those.

In short: metrics matter, but they’re in service of business goals, not the other way around.

Yes. There are several ways to measure the impact offline media will have on your marketing. The key is to plan ahead and determine specific, measurable KPIs.

For example, depending on your situation, you could conduct a geographic lift analysis, or look at local sales data, track promo code redemption, URL redirects, or even changes in organic / direct website traffic.

Whether you’re targeting a single neighbourhood, multiple provinces, or a national audience, we can plan and buy media to match your goals.

We’ve managed everything from hyper-local test campaigns to large-scale national rollouts, and we tailor our approach to fit the scope and complexity of each project.

We keep it simple and transparent.

Most engagements fall into one of these buckets:

• Consulting: A focused strategy session (or a short series) to review plans, stress-test ideas, and outline a smarter media approach you can implement yourself.

• Planning: Full media plans with channel roles, budgets, and schedules you can hand to your internal team or other partners.

• Execution: We handle planning, buying, and management of the campaign(s), and report back in language the whole team can understand.

• Partnership: Ongoing collaboration where we function as your media arm – often behind the scenes alongside digital or creative agencies.